Cash Therapy Practice: Professional Freedom in the New Healthcare Economy

Cash Therapy Practice: Professional Freedom in the New Healthcare Economy


In today’s healthcare maelstrom, therapists are often tossed aside – to the detriment of the patient, the profession and society’s health. Unfortunately, doing therapy as usual does not often result in optimal outcomes or bottom line results for the patient or therapist. Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. 

  • Digital Download: Please download within 24 hours of accessing link
  • Format: PDF
  • Pages: 21
  • Year Created: 2015

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In “The Cash Therapy Practice” Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice. It is hard but not impossible to create a dream practice in today’s healthcare system – this manifesto will show you why and how. 

In this ebook therapists will learn: 

  • How the shift in economics and the Internet has provided a direct connection with potential clients. 
  • How to gain an edge marketing directly through social media to your ideal clients. 
  • How a cash based practice will hone and perfect your skills. 
  • How to take smart, professional risks. 
  • Decide if private practice, away from the large corporations or insurance middlemen, is best for you and your patients. 
  • Learn what kind of loss, if any, is acceptable in realizing your dream. 
  • Learn how to place a value on your service. 
  • Learn how to market directly to your ideal clients. 
  • Develop your team
  • And learn how, above all, being yourself should be your focus. 

Enjoy a front seat ride into a new way of thinking, and a new way of doing business in the new Healthcare Economy.

About the Author


Paul Potter is a physical therapist and mentor who lives in Lincoln, Nebraska, with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice.

He has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and Cash Therapy Practice: Professional Freedom in the New Healthcare Economy. His website and his podcast Functional Freedom are dedicated to helping therapists build their dream practices. 

 Connect with Paul on his website or on Twitter @lifetouchpt. You can also get more free resources at

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