SEO for Therapists

Earn 1 hour of continuing education by joining OT Potential after taking this course.

Course Description

SEO has long been the absolute best way to maintain a consistent therapy client caseload for outpatient therapists. But, for therapists in all settings really, understanding and optimizing your digital real estate is often a secret sauce for career growth.

In today’s course, we want to help you:

• Recognize how important your digital real estate is to your practice.
• Optimize your presence with the right keywords.
• Understand the technical details needed for effective local SEO.
• Get the leads or contacts you actually want!

This task has gone from important to urgent with the onslaught of vertical integration happening in therapy in 2026. Platforms like GrowTherapy, Amazon, Headway, and Talkspace want to own your digital real estate and make you reliant on them. We want to teach you how to own your own professional identity—and give yourself professional flexibility whether you temporarily use a service like this or not.

Joining us is Saroosh Kahn, CTO of Allia. I met Saroosh over a shared sense of helping keep therapists independent, and I can’t wait for him to help us navigate this.

After listening, check our our guide: SEO for Therapists | 2026 Ultimate Guide + 55 Top Keywords

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OT Potential courses are presented as live webinars, then released on-demand video and audio via the OT Potential Podcast. Attendance in the live webinar will be indicated on your certificate. Learn more about how our courses help meet live webinar requirements, and OT CEU requirements overall.

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Learning Objectives

1. Identify how optimizing your digital real estate with clinical keywords can improve patient access to specialized occupational therapy services. 
2. Recognize the risks that vertical integration poses to professional autonomy and how independent SEO sustains clinician-led service delivery.

Agenda

Intro (5 minutes)

Discussion (40 minutes)

1. What has driven you to help therapists run successful, independent practices?
2. Why is our digital real-estate so important to us as clinicians?
3. Can you tell me about the vertical integration going on in therapy, and how does it threaten our ability to own our digital real estate?
4. I believe every therapist should have at least a splash page about themselves; do you agree, and why?
5. I generated a list of keywords and their traffic for this course; why is it critical to reflect the actual words our patients are using?
6. What is the importance of backlinks, and how can we use multiple profiles to create an ecosystem to help Google understand who we are?
7. Do you have any examples of SEO done well, and what can we learn from those sites?
8. Once people get to our site, how important is a good call to action
9. What are the stakes of not letting ourselves be controlled by these large entities?

Live Q&A (10 min)

Closing (5 min)

Supporting Research and Journal Articles

• Future trends and challenges in occupational therapy: Insights from a Delphi study
• SEO Indexing Strategies for Physiotherapy Services in Healthcare- Case Study
• A pediatric rehabilitation therapy audit study: A brief report

Target Audience/Educational Level

Our target audience is occupational therapy practitioners who are looking to learn more about SEO for therapists. The educational level is introductory.

Financial and Non-financial Disclosures

It is the policy of OT Potential to disclose any financial and non-financial interest the provider or instructor may have in a product or service mentioned during an activity. This is to ensure that the audience is made aware of any bias of the speaker.

We here at OT Potential have no financial stake in this topic.

Speakers

Saroosh Khan, CTO, Co-Founder

Having built his career growing and scaling tech companies, Saroosh is a strong believer in approaching the world with a can-do attitude. But when it comes to the issue of mental health, he went from can-do to can’t-afford-not-to-do. As co-founder of Allia Health, a free EHR for mental health clinicians, Saroosh uses his data-driven mind and continually growing knowledge of tech infrastructures to develop a platform that is robust, reliable, and actually worth recommending to mental health practitioners.

Sarah Lyon, OTR/L

Sarah’s passion is helping fellow OT practitioners translate evidence into daily practice. Sarah earned her BA in religion from St. Olaf College, then earned her master’s degree in occupational therapy from New York University in 2011.

Since then, she’s worked in numerous facilities, including a critical access hospital, an acute trauma hospital, and a state inpatient psychiatric hospital. Sarah is the founder/owner of OT Potential. Read more about OT Potential here.

This course was designed to meet your continuing education requirements

We designed the courses in the Club to meet the requirements for “online” and “independent/self-study” courses. To verify the requirements from your specific state (within the US), check out our post, OT Continuing Education Requirements. If you are outside of the United States and have questions, please contact us.

We are proud to be an AOTA Approved Provider and to meet the requirements for your NBCOT renewal.

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