Bio

Mitchell Lyon brings to OT Potential more than two decades of experience growing successful online membership businesses, starting with the video library site he co-founded with his brother at age 19. Since then, he has become an expert at taking businesses from idea to exit by building a base of loyal members and consistently delivering the value they want and expect.

Before joining OT Potential full time, Mitchell served as the Executive Director of the Prairie Plains Resource Institute. He now enjoys working with the best customers in the world: occupational therapy professionals.